Little Tikes

When Diono become a distributer for Little Tikes I created this packaging proposal for travel accessories. Travel accessories are a new line of products for Little Tikes. I selected the bright and bold color palette to bring an element of fun to these rather utilitarian products. Where possible I incorporated a car shape into the packaging to further emphasize that these are travel products. Because consumers are not as familiar with these products (as they are with playpens, etc) I used "in-use" photos to show what the products do, as well as cute, engaging images of children. Who can resist cute children?

Role: graphic design, art direction